Report: Google Targeting Amazon Prime With 'Shopping Express'

Google is gearing up to launch a new shopping service similar to Amazon Prime, according to a new report.

The service, dubbed "Google Shopping Express," will offer same-day delivery on purchases made online from a number of major retailers, TechCrunch reported on Tuesday, citing unnamed sources. The service will reportedly cost about $10 to $15 less than Amazon Prime, which would put it at roughly $64 to $69 per year.

In a statement to PCMag, a Google spokesperson said the company does not have any news to share about the reported service.

"We are always working to build a delightful shopping experience for users, in close partnership with retailers, and to empower businesses of all sizes to compete effectively," the spokesperson said in an email. "We will continue to work toward providing technology, tools and traffic to help power the retail ecosystem but have nothing to announce at this time."

Target, Walmart, Walgreens, and Safeway were mentioned in the report as possible retail partners for the effort, though TechCrunch said its sources did not go into specifics. Google is believed to already be testing the service internally with its own employees.

Meanwhile, Amazon Prime, which is free for a month and $79 a year after the trial period, also provides instant streaming from a growing library of about 25,000 movies and TV shows, and a monthly Kindle e-book rental.

Amazon has been busy as of late beefing up its Prime Instant Video catalog, recently inking deals to add a slew of CBS classics like Star Trek, Viacom shows from MTV and Comedy Central, and A+E hits like Pawn Stars and Storage Wars.

Source: http://www.pcmag.com/article2/0,2817,2416249,00.asp?kc=PCRSS05079TX1K0000993

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